SAKE SECRET exists to help bridge the transition between a market where the only Saké was served hot at sushi bars, to one where Saké Bars, boutique liquor shops, and fine-dining restaurants will eventually need their own Saké sommelier on staff. Some Saké brands or their distributors may offer advice or loan their "specialist" to you for an event, but with widely varying qualifications, and the expectation that you include whatever labels they are trying to push, you need an experienced, qualified, and unbiased advocate who can ensure the information you get is accurate and complete.
Saké is an exciting, innovative, and growing market. Just like beer and wine, everything from industrial-scale, mass production to small-batch, craft brewing exists in Japan, each with their own merits and story. With more and more Saké available, and increased manufacturing of Saké outside Japan, the time to get educated and make the most out of buying, selling, pairing, and enjoying this one-of-a-kind alcoholic beverage is now!